“knead it.” is a small artisan bakery inspired by Scandinavian aesthetics, built on values of authenticity, quality, and comfort. It offers fresh handmade baked goods, specialty coffee, and a warm, welcoming space that encourages people to slow down and feel at home. The brand is deeply rooted in sustainable practices, using eco-conscious materials and printing methods throughout its communication. This project explores the brand’s visual identity through three distinct print pieces: a series of playful posters that communicate its approachable personality, a clean and minimal menu designed with simple flat graphics for ease of use, and a custom bread loaf–shaped takeout box crafted from thick recycled kraft paper, which I personally printed, cut, and folded to embody the brand’s tactile, handmade spirit.