The Street Art Museum Milan (SAMMI), a vibrant sanctuary of creativity nestled in the suburbs of Milan within a once-abandoned industrial complex. It celebrates the fusion of past and present, transforming forgotten spaces into canvases of inspiration. The logo combines a geometric, brutalist lettering style with a frame-like structure, referencing both museum display and urban construction. The letterforms resemble bricks, evoking city walls, the primary canvas for street art, and reinforcing the intersection of institutional and industrial aesthetics.